Keyword Research Software
Having the right keyword research software is fundamental to having success with SEO. Keywords are the foundation of a solid SEO campaign, and as it is often said, start with the right keywords and half the SEO battle is already won. Conversely, selecting the wrong keywords and you have almost guaranteed yourself failure with your SEO program.
To the casual observer, all keyword research software might look the same, because they all claim to be the keyword tool that returns the most and best relevant keywords, all in the fastest amount of time. So on the surface, they might appear to be very similar in what they offer.
There are numerous keyword research software options available, we have selected the following solutions to highlight in this article. The following two solutions are what I would call ‘tier one’ solutions:
- Market Samurai – This is the best keyword research software available and should be a core product for anyone who wants to manage an online business. There are many things I like about Market Samurai, from the way it allows deep digging for keywords, the keyword competitive analysis which provides a detailed view of your competition, the rank tracker which allows you to track your keyword rankings, or the back link analysis tools to track your linking strategy. Market Samurai is a wonderful software product and for $149, has to be the best keyword research software tool available.
- SEMRush – This is a good complimentary product to Market Samurai because it adds some features not provided by Market Samurai, but with the combination of both of them, you have just about every angle of keyword research covered. SEMRush provides very good keyword research, but goes much further than that. What I like about SEMRush the most is the competitive analysis that I can obtain with this tool. For example, I can look ‘inside’ my competitors website to see which words they have organic rank for, how much search engine traffic they get from those keywords, and much more. SEMRush is another very useful keyword research software tool.
These products are what I would call ‘teir two’ keyword research software solutions:
- Keyword Winner – This is a very nice WordPress plugin that provides keyword research while you are writing your article. Simply type in the article title and hit the search button, and Keyword Winner will start generating a list of potential keywords to use. This plugin then returns a number of keywords which are color coded green, yellow and red – for easy, moderate and difficult keywords. It also provides other relevant data such as number of backlinks using that keyword, number of competing pages, and much more. I use Keyword Winner a lot when writing WordPress articles because it keeps me on the right track to pick article titles that have great keyword relevance.
- Niche Finder – First of all, this product is produced by Brad Callen. And anything that is provided by Brad is typically a very good product. Niche Finder is not a pure keyword finder such as Market Samurai because it does not provide the same level detailed information. But what it really does well is to find the long tail keywords that are provided by the keyword stem. Niche Finder is a great addition and I use it often when trying to penetrate a new niche market where I need to rank well for the long tail keywords that draws visitors to a specialty niche website.
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