SEO Rank Tracking – How Does My Site Rank?
The reality is that most companies have no knowledge of how their website ranks in the search engines for their keywords. They might occasionally check the Google Analytics to see how many visits they had and some might even look at the traffic sources to determine what keywords are used for searches that lead to their website. But that gives them no details on how they rank for a particular keyword.
That is the essence of search engine optimization (SEO) – selecting a highly targeted group of keyword phrases and then promoting those keywords across the internet. The objective is to build a swarm of back links back to the website with the targeted keywords as the anchor text (see ‘Building High Quality Back Links‘ for more details on why this is important. Over time, following this SEO process will allow you to build high search engine ranking for those targeted keywords.
But that is only half the battle because you can be assured that many others are also trying to promote a similar set of keyword phrases. You need to understand where you rank for your targeted keywords and then develop a strategy to beat your competition.
That is where SEO rank tracking is important. If you cannot genuinely answer the question ‘how does my site rank’ for your targeted keywords then you are not serious about your online marketing strategy. The good news is that there are resources available to help you develop an overall SEO strategy that will help you solve this dilemma.
Too many companies may not even know what their targeted keywords are, especially if they have outsourced their website to other organizations to setup and manage. The typical scenario is that a company will hire someone to put up a website and wait for the traffic that never comes. After months of no traffic the frustration starts to build. And there is another failed website that died on the vine because it was not properly promoted with SEO.
Search engine optimization is not rocket science, but it takes a) knowledge of what needs to be done and b) consistent effort over a period of time. Forget all the push button claims you might hear for driving traffic to your website, these are bogus claims that cannot be backed up with facts. The only legitimate traffic method that works for the long term is following a proper SEO process.
At Carolina SEO Services we provide the knowledge and capability to help you improve your website ranking for the targeted keywords that best describe your business. Contact us today to learn how we can help you better understand your SEO rank tracking and answer the question of ‘how does my web site rank.’
Category : Blog