What are SEO Keywords
Most internet marketers understand what keywords are, but very few understand what are SEO keywords? Slight difference of terminology, or big difference in performance?
It is hard to say which step of the SEO Process is the most important, but selecting the keywords you want to target has to be very near the top. These keywords that you select become the whole foundation of your SEO program. They will define the content you write, the anchor text you use for the back links, the types of links you will try to build, your offline marketing campaign and much more. So it is very important to get the part of selecting your keywords right.
It is very easy to just select some keywords that sound good, and maybe even try to outsmart the search engines by coming up with some catchy phrases. Too many companies attempt this random keyword selection process and then wonder why their online marketing program fails. There should be no surprise when they do fail because they have not done any meaningful SEO keyword research to find the best and most profitable keywords for their business.
SEO keywords are those that have been carefully selected after hours, days or even weeks of detailed research. This research takes into consideration daily and monthly traffic history, trends in traffic patterns, number of competing websites, competitive analysis on getting first page placement on the search engines, ability to write content about the keywords and much more. Another factor to consider is whether these keywords bring ‘buying’ traffic or ‘shopping’ traffic.
Simply put – SEO keywords are those that you can build an online strategy around, they end up defining the entire internet marketing strategy. Pick them wisely and you reap the benefits. Make the wrong selection and you are right back to where you started.
And therein lies the difference between random keywords and SEO keywords. Understanding how to differentiate between ‘what are SEO keywords’ and what are not will be very important in structuring an SEO program that brings maximum success.
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