There are numerous keyword tools on the market and most do an admirable job of providing various methods of looking at keyword search results. What is interesting, is that almost all of them take their own unique approach to analyzing the search data.

In general, there are two primary types of SEO keyword tools that you can use for your research:

• Tools that use “live” data – This includes several tools including the Google free keywords tool that is used by many internet marketers. The advantage of using live data tools is that obviously, it is up to date. Some third party tools that use the live Google data can be slow, but if you want up to the minute search results, waiting a few seconds for live data results are well worth the extra time that it takes.
• Tools that use archived data – SEO keyword tools such as WordTracker or SEMRush use archived data which can be up to thirty days old. While this is not good from a freshness perspective, using archived data allows these products to provide additional reporting capabilities. Also, access to the data can be much quicker because it is not actively polling live systems to retrieve the data.

Out of the dozens of SEO keyword tool options that are available there is one that stands about all the others. And that is a product called Market Samurai which actually provides a lot more functionality that just keyword research, but that is its primary features and what it is best known for.

Why do we like Market Samurai so much as our favorite SEO keyword tool? There are several reasons, including:

• Uses live data that is obtained directly from the Google search engines
• Ability to continue “deep digging” into keywords to find the best possible long tail keywords
• Manage hundreds or even thousands of keywords in one location
• Sort and filter large volumes of keywords to help select the best keywords to target
• Provides search data for organic and paid searches, including pay per click cost info and paid traffic
• View keyword search data in broad, phrase or exact searches

There really are too many features to list in one article. By clicking on this Market Samurai link, you can sign up for a free system which provides some basic keyword search functionality. You will also be exposed to the additional functionality beyond keyword research that Market Samurai provides, and even better, you will get access to some of the best keyword research and SEO training videos that you will ever see.

Our choice for the best SEO keywords tool is clear and easy – Market Samurai. It will help you take your online business to a whole new level.

Related posts:

1. Small Business Search Engine Marketing – Small businesses are at a disadvantage when it comes to internet marketing and must be more innovative than larger companies to establish a presence. That is because larger companies have more brand awareness and get a lot of web traffic just from …
2. SEO Management Tools – Most new internet marketers come into the business with little idea on what it takes to be successful with an online business. Unfortunately, most believe that just throwing up a well-designed website is all that it takes and people will come charging to their website. Those that have been in the business for awhile …
3. Search Engine Marketing Consulting – Our search engine marketing consulting services can cover many different items related to marketing your online business – search engine optimization, pay per click, social media, and much more. Every client is different in their online strategy, their budget and …
4. SEO Competitor Analysis – Part of any SEO implementation should be a thorough SEO competitor analysis to understand the landscape of the market you want to approach and the keywords you want to target. There could literally be hundreds if not thousands of websites going after the same market that you are so it comes down to …

Charlotte SEO | Veretekk Platinum Control Panel | NC SEO

Small business companies meanwhile have to rely on the search engines for the traffic they get to their website. For companies that have a good search engine marketing program in place this is not a problem. But the majority of small businesses have never done any marketing on the internet and as a result, get very little traffic.

That is why we believe that small business search engine marketing provides a great opportunity for these small businesses to level the playing field and compete against larger companies. While the larger companies do spend a lot of money on search engine marketing for broad keyword phrases, they typically spend more on building overall brand awareness. What that means is that in many cases, there are uncovered opportunities to snare some traffic that is going to the larger companies by default.

Our small business search engine marketing strategy is built around a set of core principles:

• market research – We believe that properly assessing the competitive landscape is the logical first step in building a search engine strategy. Some of the components we like to identify in our initial market research phase include (partial list):
  • top 10 online competitors in the client’s niche
  • keywords that competitors are targeting
  • other keywords that the competitors have organic rank by default
  • back link status and back link partnering strategy
  • online and offline content
  • social media activity and involvement
• search engine analysis – This will help us gauge the overall competitiveness of the client’s niche to find where the opportunities lie within the search engines. We will accomplish this by using various SEO management tools that we have at our disposal to validate those opportunities, including a detailed SEO competitor analysis to better identify the competition and what effort it will take to gain higher search engine placement for the keywords that are being targeted.
• search engine marketing implementation – Our implementation strategy is a simple concept to understand. The results of the market research and search engine analysis provide a clear view of the keyword terms that represent the best opportunity to target. It then becomes all about the content and the syndication of the content to build the necessary levels of backlinks that are necessary for good search engine rankings.
• tracking, analyzing and refocusing – It is very important to remember that search engine marketing is not a one time event, but rather is extended process that follows a “wash, rinse, repeat” cycle. Basically that means that the typical search engine marketing project is built on a variety of keywords that evolve over time, not just the first one or two keywords that are targeted.

While many people think this process for small business search engine marketing sounds complicated, it really is not. But it is a very time and labor intensive process that takes a lot of effort to do it right and provides real results for smaller companies that want to increase their visibility on the internet.

Related posts:

1. Targeted Internet Marketing – Much is made about search engine optimization being the best method of getting high volume search engine traffic. But companies who see SEO as only a way to get higher search engine placement are missing the point. There is much more than just high rankings, it is also about identifying your …
2. Search Engine Marketing Consulting – Our search engine marketing consulting services can cover many different items related to marketing your online business – search engine optimization, pay per click, social media, and much more. Every client is different in their online strategy, their budget and …
3. SEO Competitor Analysis – Part of any SEO implementation should be a thorough SEO competitor analysis to understand the landscape of the market you want to approach and the keywords you want to target. There could literally be hundreds if not thousands of websites going after the same market that you are so it comes down to …
4. North Carolina Internet Marketing – Carolina SEO Services provides North Carolina internet marketing for small and medium businesses in Charlotte, Lake Norman and across North and South Carolina. We provide a robust list of SEO services …

]]> http://carolinaseoservices.com/blog/small-business-search-engine-marketing/feed 4 http://carolinaseoservices.com/blog/seo-management-tools http://carolinaseoservices.com/blog/seo-management-tools#comments Sun, 12 Feb 2012 13:53:33 +0000 admin http://carolinaseoservices.com/?p=1434 Most new internet marketers come into the business with little idea on what it takes to be successful with an online business. Unfortunately, most believe that just throwing up a well-designed website is all that it takes and people will come charging to their website.

Those that have been in the business for awhile understand that nothing could be further than the truth. The fact is, putting up a website is the easy part, just about anyone can take the standard WordPress tool, buy a pretty template and have a good looking website overnight (assuming that WordPress is the platform they choose). But that is where the hard part of internet marketing begins – building the online presence of the website and building notoriety in the search engines.

That is why having the proper SEO Management tools is so necessary. Now it would be easy to make a long list of “gotta have” tools that are important for online success but we believe that there are only two that are necessary to build online success.

The first of the SEO management tools that is necessary is the Veretekk Platinum Control Panel (PCP), without a doubt the finest internet marketing system on the market today. The Veretekk PCP is the complete system that enables internet marketers to properly advertise their business in the search engines.

We like Veretekk PCP for many reasons including:

• SEO linkbuilding like you have never seen from the blogging and RSS platform that is built within the PCP
• The linkbuilding power of all the traffic and SEO portals that is achieved through multiple Veretekk Gold systems within the PCP
• SEO management tools like the drill, page maker, jackhammer, blog templates and others provide great methods of publishing content for the sake of building high quality backlinks from aged and high ranking domains
• Integration with social media websites such as Twitter, Facebook, MySpace and others
• Easily manage the configuration and link building of multiple Veretekk Gold Systems within the PCP
• The power of lead generation from up to 20 Gold systems provides dozens of new leads per day
• Ability to send out daily Bully Pulpit emails to all of your Veretekk leads from one central location

You can find more information at our blog post about Veretekk Platinum Control Panel Features.

The second of the SEO management tools that we recommend is Market Samurai, which we believe to be the finest keyword and SEO research tool in the market. Market Samurai provides the following features:

• Market Samurai provides great keyword search functionality that allows deep digging into returned keywords and returning great long tail keyword phrases.
• Market Samurai provides useful keyword information such as:
  • Number of daily, weekly, monthly searches of the keyword
  • Traffic patterns on broad, phrase, and exact searches of the keyword
  • Adwords traffic, number of advertisers, click through rate, cost per click, and first position value
  • Competition data such as number of competing sites, and other websites with keywords in the page title or url
• Beyond the keyword functionality, Market Samurai provides other related keyword and SEO functionality:
  • SEO competition – Analyze the top ten positions in Google for the targeted keyword
  • Find high quality keyword relevant backlink opportunities
  • Research to find domain names with the keyword phrase
  • Find keyword relevant products to sell on your website
  • Find keyword relevant content to post on your website

Some of my readers may be asking – is that it, is that the complete list of SEO management tools that are required? And the answer is yes, that is all that is required. I will admit that there is one other keyword tool that I use, primarily as a competitive analysis tool called SEMRush, which provides the unique ability to “look inside” other websites to see which keywords they have organic rank, how much organic search engine that provides and other very useful information. And although SEMRush is not a required tool, it does provide a lot of value.

Having the proper SEO management tools is key to internet marketing success. Decide to “play with the big boys” and level the playing field by having the tools you need compete.

Related posts:

1. Search Engine Marketing Consulting – Our search engine marketing consulting services can cover many different items related to marketing your online business – search engine optimization, pay per click, social media, and much more. Every client is different in their online strategy, their budget and …
2. SEO Competitor Analysis – Part of any SEO implementation should be a thorough SEO competitor analysis to understand the landscape of the market you want to approach and the keywords you want to target. There could literally be hundreds if not thousands of websites going after the same market that you are so it comes down to …
3. North Carolina Internet Marketing – Carolina SEO Services provides North Carolina internet marketing for small and medium businesses in Charlotte, Lake Norman and across North and South Carolina. We provide a robust list of SEO services …
4. Higher Search Engine Placement – Whether it is a small-to-medium business, or an individual internet marketer there are too many instances of beautiful websites that are collected dust and getting no traffic. In fact, the majority of websites get no meaningful daily website traffic and our definition of meaningful is …

]]> http://carolinaseoservices.com/blog/seo-management-tools/feed 9 http://carolinaseoservices.com/blog/search-engine-marketing-consulting http://carolinaseoservices.com/blog/search-engine-marketing-consulting#comments Thu, 09 Feb 2012 17:57:19 +0000 admin http://carolinaseoservices.com/?p=1432 Our search engine marketing consulting services can cover many different items related to marketing your online business – search engine optimization, pay per click, social media, and much more. Every client is different in their online strategy, their budget and their comfort level with online marketing.

In our experience, business owners are comfortable discussing topics regarding “search engine marketing” or “internet marketing”, but not so comfortable with terms like “SEO” or “search engine optimization”. While all of these topics are very closely defined with each other and are interchangeable in discussions, clients react very differently.

For most non-technical people, the term “search engine optimization” sounds very technical, very cold and very non-personal. When we talk about SEO with our clients we see their eyes glaze over with terminology that is completely foreign to them – backlinks, anchor text, SEO competition, keyword effectiveness index, etc. It sounds so sterile and many business owners (who do not want to get involved in something they do not understand) cannot relate to how SEO works. So in many cases it gets pushed off to a technical guy to fix the “SEO issue” and does not get the business support that it requires.

A different approach is to concentrate effort on a “search engine marketing” strategy. We have found that many more people understand the concept of marketing more than they do of optimization. Marketing is a warm word and it conjures up images of personal relationships with clients that are happy to find your business. Marketing projects typically get buy-in from business management which helps make the project results much more effective.

Our search engine marketing consulting services provide business owners with a road map to make their online business more effective. While there are definitely some technical aspects to the internet marketing process, we take more of a marketing focus on the following project objectives:

• Understand current environment – The first step is to understand your current online environment and we do that with an SEO audit to learn more about your website, the keywords that you are targeting and the search engine positions you have for those keywords. In addition, during the audit we examine the meta tags and other technical aspects of your website to determine the SEO configurations that are currently in place.
• What does the customer want to accomplish – Sadly, most business owners do not have a goal for their website except they want to get more traffic. But we encourage business owners to think beyond the traffic – do they want an ecommerce site for clients to purchase products, do they want their website to be an authority information portal, what do they want their to customer experience while on the website, etc.
• What type of budget is available – As with most projects, we understand that our clients want the best value for their marketing investment. We typically can find the right mix of internet marketing services to fit the requirements they want us to deliver for the money they want to spend.
• What level of client resources will be participating – One way to decrease costs and increase speed of getting a website internet marketing plan in place is the level of client resources that can be made available for the project. In this role, we provide search engine marketing consulting services to guide the project and the tasks that need to be completed.

Every client has different requirements, has a different budget and has different goals they want to achieve.

To learn more about our SEO process and the SEO services that we provide, please click on this SEO survey link and we will contact you within twenty-four hours.

Related posts:

1. SEO Competitor Analysis – Part of any SEO implementation should be a thorough SEO competitor analysis to understand the landscape of the market you want to approach and the keywords you want to target. There could literally be hundreds if not thousands of websites going after the same market that you are so it comes down to …
2. North Carolina Internet Marketing – Carolina SEO Services provides North Carolina internet marketing for small and medium businesses in Charlotte, Lake Norman and across North and South Carolina. We provide a robust list of SEO services …
3. Higher Search Engine Placement – Whether it is a small-to-medium business, or an individual internet marketer there are too many instances of beautiful websites that are collected dust and getting no traffic. In fact, the majority of websites get no meaningful daily website traffic and our definition of meaningful is …
4. Outsource SEO Services – Just about every company with a website needs to create more website traffic but most do not have any idea on what they need to do. Some companies rely on their website developer, some companies try to do the SEO themselves, and others look to outsource SEO services to a reputable search engine optimization …

]]> http://carolinaseoservices.com/blog/search-engine-marketing-consulting/feed 11 http://carolinaseoservices.com/blog/seo-competitor-analysis http://carolinaseoservices.com/blog/seo-competitor-analysis#comments Tue, 07 Feb 2012 15:58:35 +0000 admin http://carolinaseoservices.com/?p=1429 Part of any SEO implementation should be a thorough SEO competitor analysis to understand the landscape of the market you want to approach and the keywords you want to target. There could literally be hundreds if not thousands of websites going after the same market that you are so it comes down to, who has the better optimized website. And to beat your competition for having the best optimized website you have to understand what your competitors are doing with their website.

SEO competitor analysis can mean many things to many people, but there is fundamental competitive information that should always be considered:

• What keywords is your competition targeting – This can easily be discovered by looking at the source code of their website or pages and viewing the meta title, description and keyword tags. Now of course this does not always work because there are some a) very misinformed internet marketers who think these meta tags are not important and b) very unknowledgeable internet marketers who do not understand SEO enough to understand what needs to be done to rank high in the search engines.
• What other unintended keywords are they getting organic search results – Most websites rank for keyword terms they never intended because their on-page content sometimes is enough to rank higher than other pages. The best method I have found to find organic keywords for a competition site is a product called SEMRush that allows you to peek inside of a competitors site to see keywords that they rank in top twenty positions in Google. This data is very beneficial for two reasons: a) better understand how your competition ranks in the search engines and b) new ideas for keywords that you should be targeting.
• How many backlinks have your competition obtained – This can be somewhat difficult to find although there are several tools that allow high level analysis. I use the free version of Majestic SEO but I question how accurate it is because the numbers sometimes bounce up and down, but overall it provides a good indication of the how many backlinks a site has obtained.
• Where do those back links come from for a competitors website – This is even more difficult to find, but the best tool I have found is Market Samurai (which is ironically better known as the best keyword mining tool). The SEO Competition module in Market Samurai provides the websites that hold the top 10 positions in Google for a specific keyword. You can then drill into the page rank and anchor text analysis where you can find detailed information for the top 1000 links for a website – the back link URL, the back link anchor text, the back link page rank, and more. This is very useful competitive information to have and has another great benefit – you can also use this information to find new places to create a backlink to your website.
• What type of content have they created – Viewing your competitors’ websites can be quite enlightening because you can quickly see if they understand the subject and provide enough detail for the reader or if they are just putting up spammy websites. It also provides a glimpse into how well they understand SEO because you can analyze their back internal linking strategy.
• Are they precisely targeting the same market as you – This can have a big difference on your competitive SEO strategy. If there a lot of competitors going after the exact same market, then your SEO strategy will have to be “crisper” than the competition. It might be that they are going after a similar market and just getting the beneficiary of collateral page ranking because no other pages have been optimized. That is where opportunity lies.

Part of every SEO process that we manage with our clients is doing a competitor website analysis for the top ten competing sites. This allows us to design a targeted internet marketing strategy that finds where we can get competitive advantage in the search engines. The result is higher search engine placement for the keywords you want to target.

To learn more about our SEO competitor analysis process and the SEO services that we provide, please click on this SEO survey link and we will contact you within twenty-four hours.

Related posts:

1. North Carolina Internet Marketing – Carolina SEO Services provides North Carolina internet marketing for small and medium businesses in Charlotte, Lake Norman and across North and South Carolina. We provide a robust list of SEO services …
2. Higher Search Engine Placement – Whether it is a small-to-medium business, or an individual internet marketer there are too many instances of beautiful websites that are collected dust and getting no traffic. In fact, the majority of websites get no meaningful daily website traffic and our definition of meaningful is …
3. Outsource SEO Services – Just about every company with a website needs to create more website traffic but most do not have any idea on what they need to do. Some companies rely on their website developer, some companies try to do the SEO themselves, and others look to outsource SEO services to a reputable search engine optimization …
4. SEO Costs – How much SEO costs should be a concern for any company that is considering an SEO project. But the reality is that what SEO costs is probably a lot less expensive that what it costs not to do SEO. Let me explain … Let’s say that you are my buddy John who owns a heavy equipment sales rep firm where the average sale might be $3000 with good profit …

]]> http://carolinaseoservices.com/blog/seo-competitor-analysis/feed 28 http://carolinaseoservices.com/blog/targeted-internet-marketing http://carolinaseoservices.com/blog/targeted-internet-marketing#comments Mon, 06 Feb 2012 23:12:48 +0000 admin http://carolinaseoservices.com/?p=1423 Much is made about search engine optimization being the best method of getting high volume search engine traffic. But companies who see SEO as only a way to get higher search engine placement are missing the point. There is much more than just high rankings, it is also about identifying your company’s online presence that will build your online visibility.

Perhaps using the term SEO is not the right approach when discussing internet marketing, because SEO has such a technical tone to it that makes some people feel uncomfortable. Business owners are looking for solutions to their business problems, and they never invest in something that they do not understand. Our experience with SEO is that the majority of people are confused about search engine optimization and do not understand what it does or how it works – and therein lies the difficulty of getting business owners to buy an SEO project.

For that reason, when there is an “SEO” project in the budget, the implementation typically gets pushed over to the technical geeks and treated as a technical project – meaning that it never gains the strategic support it deserves for the value that it can provide.

On the other hand, viewing the same issue as “targeted internet marketing” is much easier for business owners to understand because intuitively they see the value of branding their business around keyword phrases that describe what they offer. In this light internet marketing is perceived to have strategic value and gets treated as a strategic project with senior management involvement.

There are definitely technical aspects to internet marketing but from a pure business impact, there is much more value to see this as a “marketing opportunity” instead of a “technical issue” that needs to get fixed.

So when your company is considering doing an SEO project or doing targeted internet marketing, there is a subtle difference in words which can make a big impact on the perceived value of the overall project.

To learn more about the targeted internet marketing and SEO services that we provide, please click on this SEO survey link and we will contact you within twenty-four hours.

Related posts:

1. North Carolina Internet Marketing – Carolina SEO Services provides North Carolina internet marketing for small and medium businesses in Charlotte, Lake Norman and across North and South Carolina. We provide a robust list of SEO services …
2. Higher Search Engine Placement – Whether it is a small-to-medium business, or an individual internet marketer there are too many instances of beautiful websites that are collected dust and getting no traffic. In fact, the majority of websites get no meaningful daily website traffic and our definition of meaningful is …
3. Outsource SEO Services – Just about every company with a website needs to create more website traffic but most do not have any idea on what they need to do. Some companies rely on their website developer, some companies try to do the SEO themselves, and others look to outsource SEO services to a reputable search engine optimization …
4. SEO Costs – How much SEO costs should be a concern for any company that is considering an SEO project. But the reality is that what SEO costs is probably a lot less expensive that what it costs not to do SEO. Let me explain … Let’s say that you are my buddy John who owns a heavy equipment sales rep firm where the average sale might be $3000 with good profit …

]]> http://carolinaseoservices.com/blog/targeted-internet-marketing/feed 14 http://carolinaseoservices.com/blog/north-carolina-internet-marketing http://carolinaseoservices.com/blog/north-carolina-internet-marketing#comments Mon, 06 Feb 2012 14:33:47 +0000 admin http://carolinaseoservices.com/?p=1419 Carolina SEO Services provides North Carolina internet marketing for small and medium businesses in Charlotte, Lake Norman and across North and South Carolina. We provide a robust list of SEO services including the following:

• keyword research
• keyword competitive analysis
• competitive back links analysis
• competitive anchor text analysis
• various back link building methods
• search engine submissions
• website directory submissions
• content syndication – articles, blog posts, etc.
• classified ads submissions
• Web 2.0 page creation
• press release creation and submission
• content creation
• social media bookmarking
• blog installation
• SEO analytics
• local search optimization
• Google places optimization
• … and much more

If you are a small-to-medium business and you have a website, you need our internet marketing services. Consider the following internet marketing facts:

• There are well over 10 billion searches made using Google in the United States alone, and that number is rapidly growing each year
• 86% of Americans say they research a product or service online before pursuing the purchase locally
• 91% of local searches will convert into a sale. Local consumers searching online are ready to engage, ou already have a pre-qualified, hot lead when they find your website
• Google accounts for a massive 78% of online searches, with the remaining 22% split among Yahoo, Bing (MSN), and Ask.com
• 95.8% of click-throughs occur on the first page of search results, therefore your business desperately needs to be on that first page

These facts should make this next statement very obvious – if you are not investing into your online marketing strategy, you are missing the boat for how today’s customers are interacting with the internet.

Contact us by completing this SEO Survey to learn more about our North Carolina internet marketing services.

Related posts:

1. Higher Search Engine Placement – Whether it is a small-to-medium business, or an individual internet marketer there are too many instances of beautiful websites that are collected dust and getting no traffic. In fact, the majority of websites get no meaningful daily website traffic and our definition of meaningful is …
2. Outsource SEO Services – Just about every company with a website needs to create more website traffic but most do not have any idea on what they need to do. Some companies rely on their website developer, some companies try to do the SEO themselves, and others look to outsource SEO services to a reputable search engine optimization …
3. SEO Costs – How much SEO costs should be a concern for any company that is considering an SEO project. But the reality is that what SEO costs is probably a lot less expensive that what it costs not to do SEO. Let me explain … Let’s say that you are my buddy John who owns a heavy equipment sales rep firm where the average sale might be $3000 with good profit …
4. Lake Norman SEO – Carolina SEO Services is located in the beautiful Lake Norman area of Charlotte, NC. This area is home to numerous small-to-medium sized companies which could benefit from the SEO services that we provide. Most small businesses have a website that was put up and then basically forgotten. In many cases these websites never had any SEO “done” on …

]]> http://carolinaseoservices.com/blog/north-carolina-internet-marketing/feed 19 http://carolinaseoservices.com/blog/higher-search-engine-placement http://carolinaseoservices.com/blog/higher-search-engine-placement#comments Sun, 05 Feb 2012 02:15:17 +0000 admin http://carolinaseoservices.com/?p=1417 Higher search engine placement – every internet marketer with a website wants to achieve that goal. Unfortunately, most have no clue about how to make it happen.

Whether it is a small-to-medium business, or an individual internet marketer there are too many instances of beautiful websites that are collected dust and getting no traffic. In fact, the majority of websites get no meaningful daily website traffic and our definition of meaningful is simple – that there is enough traffic to make the website a profitable venture.

Internet techies talk about search engine optimization and click through rates and other technical jargon. This only confuses the issue even further for most small business owners because all they want is more traffic from new prospects who want to buy their products or services. They could care less about the technical aspects of SEO that the so called experts get caught up with, these business owners just want results from higher search engine placement.

We try to make the process of getting higher search engine placement simpler and easier to understand. While there are definitely some technical aspects to what we do, in our opinion SEO is more about a marketing “opportunity” instead of a technical “issue”.

Let’s make this simple to understand. An integral part of the SEO process is keyword research and it provides the foundation of the rest of the SEO implementation. Understanding which keywords to select is a learned skill that only comes from numerous SEO projects. SEO keyword research is part technical, part marketing and part intuition. But a major part of the selection process is finding keywords that describe your business, the industry you serve and the products / services that you provide and these are the keyword phrases that become a key part of your online and offline marketing strategy.

Higher search engine placement comes from understanding which methods of SEO generate the best results and then following the repetitive process as follows:

• market research – We start every project with a research of competitors in your industry to assess their online positions. This research provides us with a glimpse of the difficulty or ease that getting top rankings will be, and will also provide some early insight into potential keywords to target.
• keyword research – There are multiple phases to keyword research: a) seed keyword exploration, b) longtail keyword digging and 3) ongoing maintenance. The fact is simple – keyword research is the foundation of everything else that is done with the SEO project. It is very important that this part of the project is done correctly, and then just as important to continue keyword research on an ongoing basis to stay aligned with current search trends.
• create content – It has been said many times but, to get higher search engine placement rankings, content is king. There is onpage content and there is off-page content and they are both very important for their own respective reasons. The on page content is to keep a steady stream of fresh, new content on your website so the the search engines keep coming back. And the reason of off page content is …

• build backlinks – The off page content is used in various places – article directories, web 2.0 properties, social bookmarking sites, web directories, etc. – for building links back to your website using the targeted keywords as the anchor text for the link that points back to the page you want ranked. Confused? It really is not that difficult once you understand how it works.

But what is difficult is the time and effort it takes to do the necessary work to gain higher search engine placement. If you do not have the knowledge, the time or the necessary tools then it is almost impossible. That is just some of the value we bring to the table.

If you would like to learn more about the SEO services that we provide, please complete this SEO survey an we will contact you within twenty-four hours.

Related posts:

1. Outsource SEO Services – Just about every company with a website needs to create more website traffic but most do not have any idea on what they need to do. Some companies rely on their website developer, some companies try to do the SEO themselves, and others look to outsource SEO services to a reputable search engine optimization …
2. SEO Costs – How much SEO costs should be a concern for any company that is considering an SEO project. But the reality is that what SEO costs is probably a lot less expensive that what it costs not to do SEO. Let me explain … Let’s say that you are my buddy John who owns a heavy equipment sales rep firm where the average sale might be $3000 with good profit …
3. Lake Norman SEO – Carolina SEO Services is located in the beautiful Lake Norman area of Charlotte, NC. This area is home to numerous small-to-medium sized companies which could benefit from the SEO services that we provide. Most small businesses have a website that was put up and then basically forgotten. In many cases these websites never had any SEO “done” on …
4. Internet Marketing Charlotte – If your business is trying to grow an online presence, you need an SEO and internet marketing strategy. There are a few reasons for this but the primary one is that your competitors probably are marketing online and unless you also participate you are going to be left behind. The internet today is the …

]]> http://carolinaseoservices.com/blog/higher-search-engine-placement/feed 26 http://carolinaseoservices.com/blog/outsource-seo-services http://carolinaseoservices.com/blog/outsource-seo-services#comments Fri, 03 Feb 2012 18:24:13 +0000 admin http://carolinaseoservices.com/?p=1412 Just about every company with a website needs to create more website traffic but most do not have any idea on what they need to do. Some companies rely on their website developer, some companies try to do the SEO themselves, and others look to outsource SEO services to a reputable search engine optimization firm. The benefits of outsourcing SEO are many and we will discuss some of them later in this article.

The traditional view of SEO is that it is a technical issue and should be turned over to and managed by a technical staff. Nothing could be further from the truth as SEO is much more of a marketing issue than it is a technical issue. Yes there are some technical aspects that need to be managed, but search engine optimization is all about branding your website for the keyword terms that your potential clients are searching to find your website.

That is one of the biggest misconceptions of SEO that we try to clear up for our clients. Some of these companies spend thousands of dollars per year on magazine ads, placement in buyer guides and other advertising mediums for their specific industry. But when we discuss their website all we get is a big groan that the only visitors they get to their website are from people that already know who they are and what they offer.

In these cases, whatever they spent for the website has been wasted money – and some of them invested quite a lot of money. For a fraction of what they spend on some of their other advertising programs they could outsource SEO services and get much more value.

So why should you consider contacting us to outsource SEO services for your website? Here are a few reasons:

• time – The fact is, most companies do not have knowledgeable SEO resources on their staff. And even if there is, those resources are probably already busy with other duties. But in most cases the time and cost to get someone up to speed to do SEO is not worth the effort when it is possible to outsource SEO services to trained professionals.
• knowledge – SEO is a learned skill and the required knowledge is typically acquired over a period of time and going through a number of SEO projects. There are no shortcuts to SEO and it simply takes time to get the knowledge.
• tools – As with any discipline, having the right tools is necessary to complete all the tasks. For SEO, that means having access to the right software tools for the research, analysis and implementation of an effective SEO strategy.
• resources – SEO is a time and labor intensive process and can take multiple resources to complete all the tasks, especially for new SEO’ers that may not have the automated tools or acquired knowledge.

Outsourcing SEO services resolve all of these issues because professional search engine consultants who understand Google ranking factors have all of the necessary items listed above. Hiring the right SEO consultant assures that the project gets started correctly and has an overall higher potential level of success.

One other thing to consider as you decide whether it is beneficial to outsource SEO services is the concept of “time is money”. Every delay of getting to the top of the search engines means you are losing visitors to your website which could mean that you are losing sales and profits.

If you would like to learn more about the SEO services that we provide, please complete this SEO survey.

Related posts:

1. SEO Costs – How much SEO costs should be a concern for any company that is considering an SEO project. But the reality is that what SEO costs is probably a lot less expensive that what it costs not to do SEO. Let me explain … Let’s say that you are my buddy John who owns a heavy equipment sales rep firm where the average sale might be $3000 with good profit …
2. Lake Norman SEO – Carolina SEO Services is located in the beautiful Lake Norman area of Charlotte, NC. This area is home to numerous small-to-medium sized companies which could benefit from the SEO services that we provide. Most small businesses have a website that was put up and then basically forgotten. In many cases these websites never had any SEO “done” on …
3. Internet Marketing Charlotte – If your business is trying to grow an online presence, you need an SEO and internet marketing strategy. There are a few reasons for this but the primary one is that your competitors probably are marketing online and unless you also participate you are going to be left behind. The internet today is the …
4. Competitor Website Analysis – Serious internet marketers who want to rank higher in the search engines do competitor website analysis to understand what is involved to take those higher positions from their competitors for the keywords that they want to target. There are two fundamental questions about a competitor website analysis …

]]> http://carolinaseoservices.com/blog/outsource-seo-services/feed 22 http://carolinaseoservices.com/blog/seo-costs http://carolinaseoservices.com/blog/seo-costs#comments Fri, 03 Feb 2012 01:57:16 +0000 admin http://carolinaseoservices.com/?p=1409 How much SEO costs should be a concern for any company that is considering an SEO project. But the reality is that what SEO costs is probably a lot less expensive that what it costs not to do SEO. Let me explain …

Let’s say that you are my buddy John who owns a heavy equipment sales rep firm where the average sale might be $3000 with good profit margins. They have a very successful 30+ year old business and have been doing business with the same customers for many years. But lately there is new competition from internet marketers selling the same products online and John is now starting to get squeezed out of some of the deals he used to always win.

SEO costs for his project exceeded $7500 over a five-month period and at first there was very little payback on the investment. Since we had to make radical changes to the URL structure in order to optimize every page for SEO, it took a while to start building page ranking for the new optimized pages. But pretty soon his investment starting paying off as his website traffic started picking up and he started making sales with the new ecommerce platform.

That is one story and there are many more just like it. SEO should be the primary focus for every company in the world. Traditional advertising methods do not provide the value they once did and as the old media dinosaurs continue to die off it will be even less so. The yellow pages of today is online and your company needs to be found online for the keywords you want to target.

The SEO costs can vary by project but for a comprehensive, full-scale SEO project, the costs will look something like this:

• month 1 / $2500 upfront – The first month is very time and labor intensive work with a lot of manual research and analysis. The overall scope of the project will be defined in this first phase.
• month 2 / $2000 upfront – The second month is where the SEO implementation begins and there will be much collaboration on strategy, content, etc.
• month 3 / $1500 upfront – Continued implementation of the SEO strategy, track and analyze results, etc.
• month 4 / $1000 upfront – Continued implementation of the SEO strategy, track and analyze results, etc.
• month 5 and onward / $500 per month – SEO maintenance plan

Depending on any number of factors, a good estimate for the SEO costs of a full-scale search engine optimization project is $7000 – $8000. For this investment, our SEO process should get your website first page positions for a number of your targeted keywords in the four to five month period of the SEO project. But as a disclaimer, there are no guarantees on results – SEO is much too volatile and the rules can change overnight (as it did recently with the Google Panda update). We do not guarantee results, period.

But what we will guarantee is that we will make best efforts to get the search engine results you want to accomplish for the best SEO costs that we can deliver. If you would like more information please complete this SEO survey and we will contact you within twenty-four hours.

Related posts:

1. Lake Norman SEO – Carolina SEO Services is located in the beautiful Lake Norman area of Charlotte, NC. This area is home to numerous small-to-medium sized companies which could benefit from the SEO services that we provide. Most small businesses have a website that was put up and then basically forgotten. In many cases these websites never had any SEO “done” on …
2. Internet Marketing Charlotte – If your business is trying to grow an online presence, you need an SEO and internet marketing strategy. There are a few reasons for this but the primary one is that your competitors probably are marketing online and unless you also participate you are going to be left behind. The internet today is the …
3. Competitor Website Analysis – Serious internet marketers who want to rank higher in the search engines do competitor website analysis to understand what is involved to take those higher positions from their competitors for the keywords that they want to target. There are two fundamental questions about a competitor website analysis …
4. Check Google Ranking For Keywords – To check Google ranking for keywords on a consistent basis is simply staying in touch with your online business. Being able to track the progress of your efforts to achieve higher search engine rankings for your targeted keywords is one of those fundamental efforts of internet …

]]> http://carolinaseoservices.com/blog/seo-costs/feed 24