Why Is Having An SEO Process Important?
Potential customers are trying to find you on the internet. Unless you have taken the necessary steps to optimize your website they are probably finding your competition instead. The good news is this can be resolved through a process called Search Engine Optimization (or SEO for short). If you are wanting to have an online presence, it is important to understand that why SEO is important is because this is how you drive organic search engine traffic to your website.
There are a lot of different ideas about the ‘correct’ SEO process and thus and what is required to get high page rank for your targeted keyword phrases. Getting top search engine rankings is not easy – it actually takes systematic, diligent and persistent work following a proven process. We have chosen to simplify our SEO process into four simple steps, as illustrated below:
Steps of SEO
This diagram represents a closed loop process that is perpetual. For example, an initial target list of keywords is generated, the proper competitive analysis is completed, content creation takes places at various points and the appropriate back links are built. Once this process is completed, you start all over again – either with the same keyword phrases or using a new set keywords. Depending on your industry, you may have 25, 50, 100 or even more keywords that you want to optimize.
Let’s examine the core elements of our SEO process:
- Keyword research – This is arguably the single most important step of the SEO process. The goal here is to identify a) the keywords that define your business, b) the keywords that provide the daily and monthly traffic you desire and c) the keywords where top rankings are achievable. (See SEO Keyword Research)
- Competitive analysis – You can bet that your competition is working just as hard for those top positions as you are. In our competitive analysis phase we will identify the competition for those keywords, why their wesbites rank high for those keywords and what you can do to take their top positions. (See SEO Competitive Analysis)
- Content creation – One of the most important elements of an SEO process and a requirement for getting top search engine positions is developing quality, keyword-relevant content. This includes on-site content for your website and also off-site content such as article submission, blog updates, Web 2.0 pages, social boomark submissions, directory submissions and many others. We will help you understand how to create keyword relevant content and then use our tools to syndicate that content across the internet. (See SEO Content Creation)
- Build backlinks – Just because this is the last item in the list do not think it is the least important. In fact, this may be the most important because Google and other search engines judge your website authority by the number of other websites that link back to your website. In their view a large number of back links increase your website’s value, relevance and ranking. Again, we will help you understand the value of building backlinks and use the various methods we have established to build the vast number of backlinks that are required to achieve top ranking. (See SEO Build Backlinks)
What is The SEO Process?
We start our process with a thorough review of your company, your industry, your target market, and your website. Out of this review we will determine the best keyword phrases that are most likely to drive qualified visitors to your website. We then facilitate changes to your website to give your website the best possible search engine rankings for your targeted keyword phrases. The result is an increased likelihood that whenever someone is searching on the internet for a product or service your company offers, they’ll find your website.
We make no promises or guarantees when it comes to getting top search engine rankings because some industries are just too difficult to find keywords that are competitive. But our commitment to you is simple – we will diligently work with your company to educate you on how the SEO process works, identify the keyword terms that provide the results you desire and then implement our SEO process as described above to meet your goals.
SEO is not a one time task. Long term SEO success – measured by driving sustainable levels of targeted traffic to your website – takes consistent effort over a period of time. We provide various ranges of SEO services and can customize a plan that meets your requirements and your budget.