What are SEO keywords?
Before any SEO project can be implemented, there are a few basic fundamentals that must be completed. The very first one is to select the best keywords to drive targeted traffic to your website. What is the definition of the best keywords?
We define the best keyword phrases to be those that meet the following ‘golden rules’:
- They are relevant to your business or to the products and services you sell
- They get enough daily and monthly searches to drive more traffic to your website
- They have a low competition value that will allow capture of a top search position
- They have a high commercial value
Let’s take an example of a dog trainer in Charlotte, NC. The following chart represents only a few of the keywords that someone might use when doing a Google search. Take note of the ‘Google Competition’ column and think to yourself, which keyword phrase would be easiest to attain?
What are keywords in search engines for?
In the above example, the keyword phrases with multiple words are known as ‘long tail keywords’. In addition to having lower competition, the long tail keywords also represent a more targeted search. If someone does a search for ‘dog training books’, you know what they are looking for and you can then direct them to a highly targeted website page built around ‘dog training books’.
While the long tail keywords individually may have lower traffic volumes than the broader keyword ‘dog’, our proven SEO process will help you capture higher rankings for many long tail keywords that will collectively drive more highly targeted traffic to your website. The result will be more traffic and higher conversions – whether that is sales or lead capture.
The first phase of the SEO project will focus on finding the best SEO keyword research terms that provide the results you want. Depending on the market, the number of keywords that are available and other factors, this part of the project can last a few days or even a few weeks. But the final result will be a list of highly targeted keywords that meet the golden rules listed above to build the rest of the SEO project for your company.