SEO Services

The following is a summary of the top SEO services that we provide:

SEO Keyword Research

The initial step for search engine optimization may also be one of the most critical steps to properly execute an SEO strategy – identifying the best possible keywords and key phrases for your online marketing campaign. We follow a well-structured process to research and analyze keywords in order to define the best keywords to reach the targeted audience. What is the definition of a ‘good’ keyword? The answer is one that has good traffic value with low competition. Our process typically includes searching through thousands of potential keywords to identify the 25, 50, 100 or more keywords that are relevant to your business. We analyze the high level of SEO competition to determine which keyword phrases are being searched, how many daily searches there are and how many competing web pages. The end result of an SEO keyword research project is a targeted keyword list that provides the best keyword phrases that will help your website gain the best search engine positions.

SEO Competitive Analysis

Now the real real competitive analysis begins. It is not enough to just understand the broad competitive marketplace for keywords you would like to target. Now we have to analyze who has the top positions and what it will effort it will require to take those top positions away. That is why it is so important to start with a large targeted keyword list if possible because during this SEO competitive analysis we will find some keywords that look promising in the research phase but might have high SEO competition. This detailed analysis phase will help clarify which keywords provide the best opportunity to grab top position as quickly as possible. During this analysis we can identify areas where the competitors might have a weakness to exploit and where adjustments may be required on your website to properly compete. The SEO competitive analysis is desigend to look into your competitors’ online business and identify windows of opportunity.

Onpage optimization / URL Mapping

After the keyword research and competitive analysis phases are completed, the process of implementing search engine optimization begins. The first place to start is the onpage optimziation of your website and URL mapping for the keywords that are targeted for any single page. That might mean modifying existing pages on your website or creating new pages which are optimized for a specific keyword. This is where the technical aspects of SEO begin for correctly defining the internal coding of the website to allow search engines to properly analyze what your website is all about. These include the elements listed below:

• Title Tag Optimization – The title tag is the first thing about a website that the search engines see when a page is loaded. It is the most important SEO tag on the website and the majority of websites do not handle it correctly. If you look at the top left corner of your web browser you will see the title tag – for this page it is Top SEO Services. In following the proper methods of SEO, the title tag should be the primary keyword that you want to rank for on that particular keyword. When the search engines spider your page, they will list the site relevant to the keyword phrase that is used in the title tag. So when someone searches in Google, the title tag is what shows in the listings making it very apparent to the reader what the page is about. That is why getting the title tag correct by following the SEO process on EVERY significant page is so important. We will analyze title tags for every targeted page and make recommendations for changes that need to be made.
• Meta Description Tag Optimization – In a recent interview, Matt Cutts from Google stated that the two most important aspects of on page optimization were a) title tag and b) meta description. The reason he gave I thought showed a glimpse of insight into Google after the Panda update and it supports the whole premise to begin with – that the search experience on Google is all about the reader. Since the title tag and the meta description tag shows in the search engine results, Google will reward websites that treat these tags as important enough to get them right. We will develop the meta descriptions to be updated on every targeted page of your website.
• Meta Keyword Tag Optimization – Some SEO ‘experts’ will tell you that the keyword tag is not as important as it was in the early days of the internet when that was the main method of optimizing web pages. While it is not the most important tag today, it still is read by the search engines and they use this data for indexing web pages. It is still very beneficial to use these tags and we will develop a list of meta keyword tags for every targeted page of your website.
• Header Tag Optimization – The header tags are used by search for additional reference to the value of the page. In addition, proper use of tags help your readers, so there is double benefit. We will analyze your pages to make sure the proper header tags are used to improve page ranking in the search engines.
• Image & Hyperlink Tag Optimization – Another SEO enhancement that can be done is optimization of the image link and title tags. Where it provides value, we will update the image tags with keyword information.
• Canonicalization – This simply means that the linking structure of the website is setup properly for the search engine spiders to easily navigate through the website. In many cases (especially with blogs), this is handled automatically. But some older websites that have had pages added over the years may not be structured correctly which can affect overall SEO ranking.

SEO Content Creation and Management

To be successful online means having a lot of content available for readers and search engines to find. Generally speaking, the more SEO content creation the better. But more importantly is that the content must also be ‘keyword relevant’ in order to get the top rankings for your keywords. Every piece of content should be written with a single purpose – in support of the targeted keyword that is being optimized for that page.

SEO Back Link Building

It really is hard to say which elemeent of SEO is most important, because each one of them are. But one of the most important factors in how well your website performs in the search results is developing a large number of high quality, keyword relevant links from other websites pointing back to your website. That is the definition of a back link. We have numerous methods that we use to build and manage high quality back links that will build solid search engine ranking that improves over time. The following are some of the SEO back link building services that we employ:

• Social Bookmarking – Social media has emerged to be a huge part of the online landscape. One of the best ways to improve both traffic and search engine optimization is by submitting links to social bookmarking websites.
• Article Submissions – One of the oldest methods of SEO link building is through article submissions. We have advanced software that will allow syndication of content across multiple article directories. These directories carry SEO back links value/
• Directory Submissions – Old domains, high page rank, and well established websites – that is the definition of high quality back links. And that is what directory submissions provide – good solid, high qualtity back links.
• Other Back Link Building Methods – Depending on the client and their unique SEO situation, there are numerous other methods of building back links that we might recommend.

SEO Analytics

Measuring performance of your website and the effectiveness of the SEO campaign is very important. Now, it is very important to understand that results are typically not seen immediately but over a 3-6 month time period depending on the particular website. The following are some of the SEO analytics that we will help you implement:

• Website Analytics – There are several tools that are available to monitor website analytics to determine traffic levels and monitoring which keywords that search engines are sending traffic to your website. This data provides good analysis to understand what is working with the SEO process and make necessary adjustments where the search marketing campaign can be optimized.
• Rank Tracking – Monitoring the success of your keywords and how they are ranking in the search engines is extremely important. We will monitor the rank tracking performance and produce monthly reports that show the progress that is being made for search engine rankings of the targeted keywords.
• Sitemaps – A Sitemap is very important to keep the search engines – especially Google – updated with any changes to your website. For example, if a new page is added, the sitemap ‘pings’ the search engine to alert them that a new page is present that needs to be spidered.

This is just a summary list of top SEO services that we provide. As well, we also provide an extensive list of ‘a la carte’ SEO services if you are not interested in a full SEO campaign. Other SEO services we can help with local search engine optimization, Google Places otpimization, and other SEO services.